In todays interconnected world, digital marketing is no longer just an option , it is a necessity. Whether you are a small business owner or managing a multinational company, understanding and leveraging digital marketing strategies can transform your business
Digital marketing refers to promoting products, services, or brand through digital channels and technologies to connect with customers. It leverages platforms like internet, social media, search engines, email and website to reach a target audience.
BENEFITS OF DIGITAL MARKETING
- Access to vast audience across the world
- lower cost compared to traditional marketing
- tools to track and analyze performance in real time
- ability to reach specific demographic and customer segments
- direct interaction with customer through comments, likes, and messages.